Hi there! I’m Sarah, a Graphic Designer, Creative Director, and moderately granola mom based out of Madison, WI.

Over the past decade, I’ve had the chance to build a career that blends strategy, storytelling, and design across both print and digital platforms. My real sweet spot? Bringing natural food brands to life through thoughtful, standout packaging and brand systems. I’ve been lucky enough to work with amazing CPG companies that share my passion for clean ingredients, great design, and a little bit of crunch.

When I’m not deep in type hierarchy or color palettes, you’ll find me hanging with my crew: my wonderful husband, our wild and wonderful twin daughters, their brand-new baby brother, and our very patient (and possibly perfect) dog, Izzy.